PPC Specialist

Your role

As our new PPC Specialist, you'll take full ownership of our paid advertising efforts - primarily across Google Ads, LinkedIn, and Meta - and play a key role in our digital growth journey. You'll manage campaigns for our two software products, SERTICA and INEXTIA, across both established and emerging export markets.

Your responsibilities include:

• Developing and executing Google Ads strategies, including optimizing existing SERTICA campaigns and building a new international setup for INEXTIA
• Managing and scaling LinkedIn campaigns in collaboration with the email marketing team
• Optimizing Meta advertising in close partnership with our content team
• Managing ad budgets with a focus on performance and ROAS
• Setting KPIs and reporting results using Looker Studio
• Leveraging GA4 and Google Tag Manager for tracking, data analysis, and conversion optimization
• Continuously refining messages and targeting based on tests and data insights

You’ll combine strategic thinking with operational execution and work closely with the rest of the team. We collaborate on tasks, so you’ll also have the opportunity to expand your skillset beyond advertising.

About you

You’re technically strong, data-driven, and motivated by results. You know how to set direction – and you get things done.

We imagine that you have:

• 2–5 years of experience in PPC and performance marketing
• Solid hands-on knowledge of Google Ads, LinkedIn Campaign Manager, and Meta Business Suite
• Strong skills in GA4, Tag Manager, and campaign reporting
• Familiarity with bidding strategies and conversion optimization

Bonus points if you also have experience with:

• Email marketing and digital campaign management
• Tools like Excel, Active Campaign, and Zapier
• Server-side tracking
• Lead funnels and the B2B customer journey
• Using AI tools

Success in this role means:

• Delivering profitable growth and strong campaign performance
• Driving a scalable and effective ad strategy
• Creating alignment between paid media and our broader marketing efforts
• Contributing to a collaborative, knowledge-sharing team culture